Search Engine Optimization (SEO) is the practice of increasing the number of visitors to a website by improving rankings in the organic search engine results. Your prospective customers may not be aware of your existence if you are not ranked on the first page of search engines such as Yahoo, Bing, Google, etc. Your visibility on search engines is critical to increasing the number of visitors to your site; this, in turn, will translate to higher brand awareness sales and profits.
If you lack the time and knowledge on how to improve your search engine ranking, it is essential to seek the services of an experienced SEO specialist or agency.
Things to consider when hiring an SEO specialist
An SEO Specialist will utilize their skill to improve your ranking in organic search engine results. This process is gradual, and it will take time to improve. The SEO expert will look at your business objectives and advice on the SEO tactic that needs to be employed to improve your search engine ranking. Be cautious of anyone that promises instant results in regards to Search engine ranking. This means any person promising you results in a week or a month is one to be avoided. They may hurt your search visibility rather than improve. SEO will utilize several approaches that will improve both your web content and the website. SEO will consider;
Search engines must be able to capture and index all your details in the correct manner. The HTTP status codes, Sitemaps, URL structure, and HTML code are key components of your website’s technology.
Your website content must be relevant. It must be SEO friendly. The content must have optimized headlines and title tags. Each page should be appropriately structured with sufficient topical focus, including the right semantic signals.
Quality content alone is not enough to rank well in search result pages. Your website need to be seen as a trusted source of information, which is where the authority aspect comes in. With incoming links from other related websites, your site will be seen as trustworthy as well and search engines will rank your page higher in search results.
SEO seeks to address the searchers experience
Search Engine Optimization is a broad aspect. It covers the journey from the time the searcher types the search query, to clicking your result, visiting your site, to potential conversion.
Irrespective of the device used, your website should provide a great experience for all visitors to your site. SEO should look at both simple improvements like web content structure, to complex issues like increasing organic traffic and implementation of hreflang tags if it is a multilingual website.
Steps in Hiring an SEO expert
There is an excellent video on Google webmaster help’s YouTube channel named “How to Hire an SEO” We believe it is great material on this subject.
In this video, Maile Ohye a Google staff has done an excellent work by giving clear guidelines on what one needs to do when hiring an SEO expert. She has done this in three basic steps.
1. Interview the prospective SEO expert to know if they are genuinely interested in you and your business 2. Contact their references 3. Request for a technical and search audit
Finding a reliable SEO is an uphill task. Recommendations from the references are subject to their personal experiences and will differ from one person to another. An excellent SEO must be a person who has a keen interest in your business. They should be approachable, easy to work with and learn from. A reliable SEO strategist can open new horizons for your web site or business and all you have to do is choose wisely.